"The New Garde"
- A Celebration of Innovative L.A. Fashion -
Monday, March 29th
(first night of L.A. Fashion Week)
8:00pm - 11:30pm
Ten9Fifty Studios
10950 Washington Boulevard
(directly b/w Elenda & Huron)
(otherwise framed by Overland & Sepulveda)
Culver City, CA 90232
Featured three of L.A.'s hottest and most innovative designers
Cosa Nostra
Madley
Society for Rational Dress
8:00pm: Pre-reception
9:00pm - 10:30pm: Live model presentations
10:30pm - 11:30pm: Post-party
Music by DJ Samantha Ronson
Expected guests included:
Michelle Rodriguez (S.W.A.T.), Jeri Ryan (Boston Public), singer Marilyn Manson, singer Stevie Wonder, Asia Argento (XXX), Alexis Bledel (Gilmore Girls), Marsha Thomason (Black Knight), Meredith & Ian (TV's New Bachelorette couple), Nicky Hilton, actress Mariel Hemingway, Mad TV's Aries Spears, Showtime's Soul Food's Malinda Williams and Yoanna (winner of America's Top Model)
* Guests came and played with us in our 15,000 square feet of fun & fantasy *
Complimentary beverages provided all evening by:
Absolut Vodka, Invigor8 & Red Stripe
Hair styling by:
Ecru New York
Hair color partner:
L'Oréal Féria
additional support by:
ACURA
"The Official Automotive Partner of Gen Art"
Strutwear
THE DESIGNERS
The New Garde featured the Fall 2004 collections of three of the industry's rising stars:
* The feminine and ornately designed knitwear of Central St. Martin's alum Coryn Madley. Madley has been featured in such publications as WWD, Surface, Lucky, In Style, Us Weekly, LA Weekly and Allure. Celebrity clients include Shalom Harlow, Jennifer Garner, Paris Hilton, Scarlet Johansson, Nellie Furtado and Rachel Lee Cook. Madley can be found at Fred Segal Flair and Tiara, Showpony and American Rag;
* The dramatically minimal and finely tailored line Society for Rational Dress by Corinne Grassini, whose clothing has appealed to celebrity clients such as Britney Spears, Alanis Morrissette, and the Dixie Chicks. Society for Rational Dress is currently carried at Scout and Naked in Los Angeles; and
* The avant-garde innovations of Cosa Nostra whose clothing is worn by No Doubt, Lenny Kravitz, Steven Tyler, Christina Aguilera, Dixie Chicks, Red Hot Chili Peppers, Shania Twain and even Sir Elton John. Cosa Notra can be found at Maxfields and Fred Segal in Los Angeles.
